Access to health insurance is essential for employees and their families to obtain necessary medical care. For businesses, offering health insurance is not just a legal obligation in many cases but also a strategic investment in employee well-being and company growth. But how do companies behave when it comes to providing health insurance, and why is this important?
This article explores the reasons behind corporate decisions on health insurance, the benefits of offering comprehensive coverage, and how intermediaries like PEO4YOU play a vital role in connecting individuals to the best health care options.
Why Health Insurance is Best for Companies and Employees
1. Meeting Legal Obligations
In the U.S., the Affordable Care Act (ACA) requires businesses with 50 or more full-time employees to offer health insurance or face penalties. Smaller companies are not legally required to provide coverage, but many choose to do so for competitive reasons.
Reported by the U.S. Department of Labor, businesses that comply with ACA requirements not only avoid penalties but also foster employee trust. Companies that fail to provide insurance risk high turnover rates and legal challenges.
- Example:Nearly 40% of small businesses with fewer than 50 employees offer health insurance despite not being required to, highlighting its value as a tool for employee retention (KFF,2023).
Small firms experience substantial effects from self-funded or level-funded plans under Affordable Care Act (ACA) regulations because these plans provide an alternative method for handling health benefits. Small firms take on the responsibility for their employee health care claims instead of buying standard insurance policies in these health benefit arrangements. Their ability to operate independently enables these small firms to avoid standard insurance premium expenses.
In traditional insurance models companies pay upfront premiums to insurers, but self-funded plans require firms to directly set aside money to handle claims when they happen. Small businesses benefit from the ability to manage their health care costs through self-funding arrangements.
Small firms that operate self-funded plans generally don’t need to adhere to certain ACA mandates and state insurance regulations because they opt out of standard insurance policies. The exemption allows employers to create benefits packages that meet their workforce needs more closely while making their employee benefits offerings more appealing.
Small businesses with self-funded or level-funded health plans gain enhanced control over benefits and reduced regulatory burdens from the ACA and state insurance markets.
2. Health Insurance as a Recruitment and Retention Tool
Health insurance is best regarded as a critical factor in attracting and retaining top talent. In today’s competitive job market, comprehensive benefits packages, including health insurance, are often the deciding factor for job seekers.
According to the 2023 Employer Health Benefits Survey by the Kaiser Family Foundation, 78% of employees prioritize health insurance when evaluating job offers. Companies that provide robust coverage experience higher employee satisfaction and loyalty.
- Why it Matters: Employees without health coverage are more likely to leave for competitors who offer better benefits. This can lead to increased turnover costs, which can be as high as 33% of an employee’s annual salary, according to SHRM (Society for Human Resource Management).
3. The Financial Implications of Health Insurance
While offering health insurance involves costs, it can also provide significant financial advantages:
- Tax Incentives: Employers can deduct health insurance premiums from their taxes, reducing overall costs.
- Group Rate Savings: Companies often secure lower premiums through group health plans, making coverage more affordable for employees and the organization.
- Reduced Absenteeism: Employees with health coverage are more likely to seek preventive care, reducing long-term medical costs and absenteeism.
What Policy Options Could Help Reduce the Financial Burden of Health Insurance for Employees at Small Firms?
Employees at small businesses face financial difficulties when trying to manage complex health insurance systems. Multiple policy options exist which could relieve these financial burdens.
- Enhance Medicaid Awareness and Accessibility
- A new requirement might force employers to notify their workers of their Medicaid eligibility notwithstanding the availability of employer-sponsored plans. Medical coverage through Medicaid remains essential since it offers affordable options with minimal or no premiums for people earning less than 138% of the federal poverty threshold. The rule applies to 40 states along with D.C. because Medicaid expansion is operational there.
- Address the Medicaid Coverage Gap
- A federal contingency plan could be established for the 10 states which have not implemented Medicaid expansion. Medicaid would become accessible for lower-income workers who cannot afford employer-sponsored health plans.
- Facilitate Access to Subsidized Marketplace Plans
- Employees working at small businesses who receive insufficient or expensive health plans could gain easier access to subsidized marketplace coverage through policy changes. Individuals whose employer health coverage payments surpass 9.02% of their earnings or their plans deliver less than 60% medical expense coverage. The maximum premium contributions for individuals may stay within a range of 0% to 8.5% of their income based on their earnings level.
- Extend Enhanced Marketplace Premium Tax Credits
- The healthcare affordability for workers will be preserved if the tax credits from the American Rescue Plan and Inflation Reduction Act become permanent. The scheduled expiration of current enhancements will lead to substantial cost increases for enrollees who fail to renew their coverage.
- The healthcare affordability for workers will be preserved if the tax credits from the American Rescue Plan and Inflation Reduction Act become permanent. The scheduled expiration of current enhancements will lead to substantial cost increases for enrollees who fail to renew their coverage.
- State-Level Interventions to Improve Employer Plans
- Regulatory control in fully insured employer markets allows states to introduce strategies that enhance available insurance options. States could place restrictions on premium growth and cost-sharing while developing policy solutions that mirror those used prior to the Affordable Care Act.
Through examination and application of these policies lawmakers possess the ability to substantially decrease health insurance costs for small firm employees.
The expenses of employer-sponsored health insurance reveal notable differences when examined across small and large businesses within the U.S. The comparison of health insurance costs between small firms and large businesses reveals multiple significant distinctions.
Premium Contributions
Small Businesses:Staff at small companies usually face higher personal payments towards their health insurance premiums. The typical family premium contribution reached $7,529 during 2023.
Large Businesses: Employees working for large businesses pay lower premiums which averages to $6,796 per family in that year. Although small businesses may present lower total premiums, employees experience more demanding premium costs.
Deductibles
Small Businesses: Employees face higher deductibles which represent the initial payment required before insurance begins to cover most healthcare costs. The average family deductible for health insurance reached $5,074 in 2023.
Large Businesses: Employees working at large businesses benefit from reduced deductibles that average $3,547 for family plans.
Financial Implications
Although small business employees face smaller total premium costs, these policies often offer less financial protection. Higher deductible costs mean employees might pay substantially more out-of-pocket before insurance benefits fully kick in. This setup can create a greater financial burden for employees at smaller firms who pay more for plans that cover comparatively less.
In essence, while small businesses may advertise lower total premiums for family coverage, the reality is that their employees often end up shouldering a heavier financial load through both their premium contributions and deductibles compared to those working at larger companies.
How Enhanced Marketplace Premium Tax Credits Can Benefit Small-Firm Employees
Enhanced marketplace premium tax credits have significantly altered the landscape of health insurance, especially for employees of small firms. These tax credits, originally introduced under the American Rescue Plan Act and extended via subsequent legislation, have made health insurance more accessible and affordable. Here’s how they impact small-firm workers:
- Lower Costs: For many small-firm employees, these tax credits reduce the financial burden of health insurance. Those with the lowest incomes, who might otherwise face considerable expenses, currently pay no premium costs. Without these credits, such individuals could see their annual premiums rise by hundreds of dollars.
- Increased Enrollment: With more affordable options on the table, there’s been a noticeable increase in enrollment within marketplaces. This means more small-firm workers now have access to necessary healthcare coverage, improving their overall quality of life.
- Stability and Security: Having reliable health insurance offers peace of mind. Employees at small firms, who might have less bargaining power for health benefits, gain the security that comes with comprehensive coverage.
- Potential Cost Hike: However, if these enhanced tax credits are not extended beyond their current expiration date in 2025, many could face a sharp increase in premiums. High-income earners might see their costs soar by nearly $3,000 annually.
The continuation of these enhanced tax credits beyond 2025 could be crucial. They not only ensure coverage remains affordable but also help maintain a stable insurance market for small-firm employees.
Behaviors Companies Exhibit

1. Cost Prioritization Over Coverage
Many businesses prioritize saving money over offering comprehensive plans. High-deductible health plans (HDHPs) without support like Health Savings Accounts (HSAs) are common, leaving employees with significant out-of-pocket expenses.
2. Lack of Transparency
Some companies fail to clearly communicate plan details, leading to confusion about benefits and unexpected costs.
3. Limited Coverage for Part-Time and Gig Workers
Employers often exclude non-full-time employees from health insurance, creating disparities in access to care for vulnerable groups.
4. Superficial Investment in Health Benefits
Offering basic plans to meet legal requirements without considering employee needs can lead to dissatisfaction and turnover.
5. Shifting Costs to Employees
High premiums and limited employer contributions make coverage unaffordable for many workers, resulting in lower enrollment rates.
Employees at smaller companies frequently shoulder a greater portion of their health insurance costs compared to those working for larger firms.
- Premium Contributions: Employees at small companies usually pay higher shares of their health insurance premiums. Smaller firms usually lack strong negotiating power with insurance companies because they have fewer employees. Less advantageous premium rates result from their limited negotiating power which leads to increased expense for employees.
- Plan Deductibles: Small-firm health insurance plans commonly feature increased deductible amounts. Employees need to spend more money themselves before their insurance coverage becomes active. Employees face financial difficulties from high deductibles which turn into greater healthcare expense burdens.
- Financial Protection: Plans from smaller companies usually offer less complete coverage than those from larger businesses. Employees of smaller companies face reduced financial protection because their health plans may offer less coverage which results in them paying more of their healthcare expenses compared to employees at larger organizations.
In essence, employees at smaller firms endure higher premiums and deductibles while receiving less comprehensive coverage, leading to increased personal financial responsibility.
6. Ignoring Mental Health and Preventive Care
Excluding mental health services and preventive care undermines employee well-being, leading to long-term costs for both employees and employers.
Challenges Companies Face with Health Insurance
1. Rising Healthcare Costs
Healthcare costs in the U.S. have been steadily increasing. Healthcare spending reached $4.3 trillion in 2022 with an expected growth of 5%-6% annually. In 2023, employer-sponsored insurance premiums rose by 7% (CMS,ND)
- Impact on Companies: Smaller businesses often struggle to balance offering competitive health benefits with managing costs. Many turn to high-deductible health plans (HDHPs) paired with Health Savings Accounts (HSAs) to control expenses while still offering coverage.
Multiple elements affect health insurance cost variations between states, particularly for personnel at small businesses. Employees at small businesses across states such as Mississippi, Louisiana and Arkansas typically pay higher percentages of their family coverage insurance premiums than workers at larger companies. Different elements specific to each state create substantial variations in this disparity.
Key Factors Influencing Variation
- Local Insurance and Health Care Markets: The level of concentration and competitive forces among insurers and healthcare providers determines the variations in insurance premium costs.
- State Regulations: The insurance pricing structure for premiums is impacted by unique regulatory frameworks set by each state. States with stricter regulations tend to have distinct premium structures when compared to states which maintain more lenient policies.
- Local Labor Market Conditions: Employers and employees base their insurance premium contributions on the prevailing wages and employment rates which define each state’s labor market.
- Industry Type: Insurance prices in a state are shaped by how dominant industries affect risk levels and health requirements across different sectors.
A growing number of small businesses are now choosing to operate with self-funded or level-funded insurance arrangements. Small group employers who choose these plans operate outside Affordable Care Act regulations which may lead to higher insurance premium costs. In markets where self-funded plans enroll healthier employees the remaining risk pool becomes dominated by less-healthy workers which leads to higher coverage costs. Several factors work together to create significant differences in health insurance prices across various states.
2. Navigating Complex Regulations
Health insurance regulations vary by state, and federal rules like the ACA add layers of complexity. Companies must ensure compliance with coverage mandates, reporting requirements, and nondiscrimination rules.
- Example: ACA requirements lead to fines in excess of $1 billion every year. In 2015, there were $4.5 billion in penalties and fines ( Trusaic.com, ND ).
Employee premium contributions at small firms vary greatly due to state insurance regulations. Employees working at smaller businesses typically pay higher shares of their family coverage premiums than those who work for larger companies.
State-specific rules governing insurance and healthcare markets create disparities in local insurance premiums. Employee contributions towards premiums depend directly on the flexibility or strictness of insurance policies.
These regulations show a great degree of variation which results in visible differences between states. In Mississippi, Louisiana, and Arkansas employees at small businesses must pay more than fifty percent of their family plan insurance premiums. Insurers face higher expenses because of specific regulatory environments and these extra costs get transferred to employees.
State insurance rules form a complicated landscape because they differ from state to state. The amount employees pay toward their premiums changes based on different legislative rules and the diverse conditions found in regional labor markets and different industry sectors.
Key Regulatory Differences Between Small- and Large-Group Insurance Markets
When it comes to health insurance, small and large firms operate under distinct regulations, impacting both employers and employees differently.
Large-Group Insurance Regulations
The Affordable Care Act (ACA) holds substantial importance for significant-size employers. Here are the main points to consider:
- Employer Shared Responsibility:Employers with large employee bases must keep health insurance premiums below a specific percentage of the household incomes for their employees.
- Coverage Standards: Employee health insurance plans are required to cover no less than 60% of healthcare expenses and should feature essential medical services including hospitalization and doctor visits.
- Financial Penalties: Businesses that fail to fulfill these requirements become subject to financial penalties especially if their workforce chooses marketplace tax credits because of expensive current coverage.
Small-Group Insurance Regulations
Small businesses operate under unique regulations and receive special benefits.
- No Obligatory Offer: Small businesses do not face the same requirement to provide health insurance that large corporations must meet.
- ACA Protections: ACA reforms provide employees with benefits that match those available in the individual market including:
- Modified Community Rating: The system reduces how personal health conditions affect insurance premium amounts.
- Pre Existing Conditions: Health insurers are prohibited from rejecting applications due to pre-existing medical conditions.
- Essential Health Benefits: All plans need to offer a defined collection of essential healthcare services.
The regulations establish significant consumer protections which guarantee equitable and complete health coverage for employees whether they work for small firms or in other market types.
3. Meeting Diverse Employee Needs
Workforces are increasingly diverse, and one-size-fits-all health plans often fall short. Companies must cater to varying needs, such as:
- Maternity care for young families.
- Chronic condition management for older employees.
- Mental health services for all age groups.
Small-business owners who learn to handle these challenges can manage health insurance complexities more effectively and stand out as desirable employers in today’s job market.
Why Offering Health Insurance is Best for Employer Long-Term Growth

1. Enhanced Employee Productivity
Employees who have access to health insurance are healthier, more engaged, and more productive. Preventive care services, covered under most plans, help employees manage conditions before they become severe.
A study by Health Affairs in 2023 found that companies offering comprehensive health insurance experienced a significant decrease in absenteeism and increase in employee productivity compared to those that did not.
2. Boosting Company Reputation
Organizations known for their employee benefits often attract positive attention. Health insurance is a cornerstone of corporate social responsibility (CSR) initiatives, showing that companies prioritize employee welfare.
- Example: Tech giants like Google and Microsoft are celebrated not only for their innovation but also for their extensive health benefits, including mental health services and wellness programs
Conclusion: Why Health Insurance is Best with PEO4YOU
Health insurance is not just a necessity—it’s a strategic advantage for companies and a lifeline for employees. While businesses face challenges such as rising costs and regulatory complexities, offering health insurance yields significant benefits, from enhanced employee productivity to improved talent retention.By partnering with intermediaries like PEO4YOU, companies and individuals can find the right health insurance options with ease. Whether you’re a business seeking competitive group plans or an individual looking for affordable coverage, PEO4YOU bridges the gap, ensuring that health plans are best tailored to your unique needs.